Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions if it were using demographic or geographic, it. Gatorade sports drink has defined its target market as 18-34 year old males who are active in sports which two bases of segmentation is gatorade employing a benefit and demographic. A demographic is a segment of the market, which could be divided on age, income or other factors target market is the group of customers selected as the target for a campaign. Who is the primary target market for gatorade behavioral segmentation, demographic segmentation, psychograpghic segmentation, and geographic segmentation follow.
Essays - largest database of quality sample essays and research papers on gatorade demographic. Demographic and psychographic questions were asked to draw connections between variables and the consumer's reasons for choosing gatorade, who they viewed as a competitor, which factors were more important, etc. Gatorade's primary target demographic is athletic males in the 25-34 age category since 2010, gatorade has been looking to expand its audience it may be considered a sports drink, but what do we actually define as a sport. Gatorade marketing campaign analysis: rebranding g 1 april 20 while this demographic could remain as gatorade's primarytarget, everyday non-athletes also enjoy.
Ok, so you probably already know the basics of the gatorade story, but just to recap: the super-popular sports drink was developed in the summer of 1965 for the university of florida's football. The target market profile groups that gatorade focuses on are athletes and teenagers gatorade is designed for athletes because it replenishes the body with electrolytes and carbohydrates before, during and after an intense workout gatorade's new g series includes three phases: prime, reform and. Since june 1, gatorade's purchase consideration score among the 50+ set has increased five percentage points, from 21% to 26% and from 36 to 37 among those in the 18-49 demographic. The gatorade soft drink brand will be in competition with some established brands already trading in the market. With the new campaign starring players from south america and the soccer-focused beverage, gatorade could appeal to more hispanic and latin american consumers, a growing demographic that us marketers have largely underserved to date.
Gatorade is a niche leader gatorade's main strategy is to dominate the niche market of 13 to 24 year old who lead an active lifestyle it benefits from the distribution leverage of pepsi co has an excellent branding, excellent product distributed nationwide. Demographics and user profile the typical user of gatorade is larger in the male demographic when it comes to education, males that did not graduate high school are the most frequent users with. Gatorade consumers are generally very high income, hispanic, and upper middle age gatorade consumers are more likely to purchase gatorade during larger pantry stocking trips.
In the realm of marketing, gatorade is probably best known for splashy commercials featuring some of the world's most famous athletes however, a new effort behind the scenes of. Demographic comparison of gatorade and powerade pg 127 exhibits 948 demographics of the sports beverage consumer 2016 pg 130 949 demographics of the gatorade. Advertising: sports-drink pioneer gatorade is doing an end run around two deep-pocketed rivals with an advertising blitz and a strategy of turning ever-younger sports fans into loyal guzzlers. Gatorade reaches across the demographic of soccer fans to captivate even young disney fans in princess costumes, combing superstars with disney magic gatorade world cup ad: messi, david luiz.
How popular is gatorade get traffic statistics, rank by category and country, engagement metrics and demographics for gatorade at alexa. According to gatorade's website, the drink was born in the lab when researchers looked at why athletes were falling ill after strenuous exercise in the heat they found that these athletes. Pepsico's $32 billion purchase of sodastream international ltd is the beverage giant's biggest splash yet in the sparkling water wars, and its biggest beverage giant rival, coca-cola, isn't.